Beauty Undiscovered - Bringing #beautyundiscovered To The Streets With Purely Adoptions and Love Kuching Project

#beautyundiscovered EPISODE 3

BEAUTY IS THE REAL STRENGTH BEHIND THE SOUL OF AN ANIMAL.

This time, The Pet's Couture is bringing #beautyundiscovered to the streets. The campaign took place at Pawfest 2019 at I12 Katong, with an astonishing record 800 registered paw-rents that attended - spread across 3 days!

Featuring dogs from Purely Adoptions and cats from Love Kuching Project - we feature fosterers from both shelters to walk down the stage with their rescues with our exclusively made Paw-Glam! Collars and The Pet's Couture pet merchandise. Love Kuching Project also conducted a segment with a mass cat therapy for the public.

#beautyundiscovered EPISODE 3

BEAUTY IS THE REAL STRENGTH BEHIND THE SOUL OF AN ANIMAL.

This time, The Pet's Couture is bringing #beautyundiscovered to the streets. The campaign took place at Pawfest 2019 at I12 Katong, with an astonishing record 800 registered paw-rents that attended - spread across 3 days!

Featuring dogs from Purely Adoptions and cats from Love Kuching Project - we feature fosterers from both shelters to walk down the stage with their rescues with our exclusively made Paw-Glam! Collars and The Pet's Couture pet merchandise. Love Kuching Project also conducted a public education
session on feline-assisted therapy, commonly known as ‘cat therapy’.

#beautyundiscovered

EPISODE 3

BEAUTY IS THE REAL STRENGTH BEHIND THE SOUL OF AN ANIMAL.

This time, The Pet's Couture is bringing #beautyundiscovered to the streets. The campaign took place at Pawfest 2019 at I12 Katong, with an astonishing record 800 registered paw-rents that attended - spread across 3 days!

Featuring dogs from Purely Adoptions and cats from Love Kuching Project - we feature fosterers from both shelters to walk down the stage with their rescues with our exclusively made Paw-Glam! Collars and The Pet's Couture pet merchandise. Love Kuching Project also conducted a public education session on feline-assisted therapy, commonly known as ‘cat therapy’.

About #beautyundiscovered

We started #beautyundiscovered campaign believing that beauty exists in all animals, in this particular case, shelter animals. The campaign seeks to shred the common misconceptions of adopting shelter animals, and we encourage you to see beauty beyond imperfections.

In this episode, we worked closely with Purely Adoptions and Love Kuching Project by bringing them out to the public through Pawfest 2019 split across two days. On Saturday, our team introduced Purely Adoptions' rescues on stage with their fosterers for a catwalk segment. On Sunday, Love Kuching Project’s team of volunteers brought their cats for a showcase on what is cat therapy with members of the public. Through this, we hope to bridge and see a change in public perception of these rescues, and ultimately - hoping that will be able to find their fur-ever home.

We have previously worked with SOSD and Cat Welfare Society to raise public awareness and general acceptance on shelter animals. By weaving in professional photography and pet's fashion, we dressed them up with our exclusive range of PawGlam! Collars to draw out the innate - unseen beauty that we don't usually perceive in shelter animals. The photos taken from these two campaigns were also featured as an exhibition at Pawfest, for the public's viewing.

This video was shot and edited by Weilee Yap.

  • About Purely Adoptions
  • About Love Kuching Project
  • #beautyundiscovered Exhibition

About Purely Adoptions

Purely Adoption began in 2009 through Facebook - with the objective of sharing people’s post about puppies, stray animals and pets up for adoptions. This proved to be a useful platform as the followers swelled up to 15,000 followers in a span of 3 years.

As the popularity grew, so did they became increasingly aware of the constraints of rescuer's and stray feeder's needs. Their scope went beyond Facebook as they started speaking with stray feeders, visiting shelters and talking to pioneers in the rescue scene.

Despite the intensive resources needed, the volunteers commitment to help rescues find a home gives them a sense of happiness and purpose and their journey continues till this day.

Learn more about Purely Adoptions here.

About Love Kuching Project

Made out of a community of cat lovers and rescuers in Singapore, Love Kuching's Project focuses on 3 distinctive areas - namely Rehabilitation, Adoption and Outreach.

The network of rescuers extend their efforts by focusing on rehabilitating at-risk community cats through vet care and socialisation for potential adopters. And their work doesn't stop there - the team conducts feline assisted therapy as part of their outreach initiatives, with seniors in nursing homes, students and as well as children and young adults with special needs, which was the one of the highlights of this episode of #beautyundiscovered.

Learn more about Love Kuching Project's mission here.

*Background Image taken from She Combines Love For Cats With A Desire To Do Good by SG Wonderwall.

#beautyundiscovered Exhibition

We have previously worked with SOSD and Cat Welfare Society to raise public awareness and general acceptance on shelter animals. By weaving in professional photography and pet's fashion, we dressed them up with our exclusive range of PawGlam! Collars to draw out the innate - unseen beauty that we don't usually perceive in shelter animals. The photos taken from these two campaigns were also featured as an exhibition at Pawfest, for the public's viewing.

These amazing pictures were taken by Sam Tan, a celebrity photographer, founder and owner of Boomerang Visual Productions.

We started #beautyundiscovered campaign believing that beauty exists in all animals, in this particular case, shelter animals. The campaign seeks to shred the common misconceptions of adopting shelter animals, and we encourage you to see beauty beyond imperfections.

In this episode, we worked closely with Purely Adoptions and Love Kuching Project by bringing them out to the public through Pawfest 2019 split across two days. On Saturday, our team introduced Purely Adoptions' rescues on stage with their fosterers for a catwalk segment. On Sunday, Love Kuching Project’s team of volunteers brought their cats for a showcase on what is cat therapy with members of the public. Through this, we hope to bridge and see a change in public perception of these rescues, and ultimately - hoping that will be able to find their fur-ever home.

We have previously worked with SOSD and Cat Welfare Society to raise public awareness and general acceptance on shelter animals. By weaving in professional photography and pet's fashion, we dressed them up with our exclusive range of PawGlam! Collars to draw out the innate - unseen beauty that we don't usually perceive in shelter animals. The photos taken from these two campaigns were also featured as an exhibition at Pawfest, for the public's viewing.

This video was shot and edited by Weilee Yap.

About Purely Adoptions

Purely Adoption began in 2009 through Facebook - with the objective of sharing people’s post about puppies, stray animals and pets up for adoptions. This proved to be a useful platform as the followers swelled up to 15,000 followers in a span of 3 years.

As the popularity grew, so did they became increasingly aware of the constraints of rescuer's and stray feeder's needs. Their scope went beyond Facebook as they started speaking with stray feeders, visiting shelters and talking to pioneers in the rescue scene.

Despite the intensive resources needed, the volunteers commitment to help rescues find a home gives them a sense of happiness and purpose and their journey continues till this day.

Learn more about Purely Adoptions here.

About Love Kuching Project

Made out of a community of cat lovers and rescuers in Singapore, Love Kuching's Project focuses on 3 distinctive areas - namely Rehabilitation, Adoption and Outreach.

The network of rescuers extend their efforts by focusing on rehabilitating at-risk community cats through vet care and socialisation for potential adopters. And their work doesn't stop there - the team conducts feline assisted therapy as part of their outreach initiatives, with seniors in nursing homes, students and as well as children and young adults with special needs, which was the one of the highlights of this episode of #beautyundiscovered.

Learn more about Love Kuching Project's mission here.

*Background Image taken from Love Kuching Project.

#beautyundiscovered Exhibition

We have previously worked with SOSD and Cat Welfare Society to raise public awareness and general acceptance on shelter animals. By weaving in professional photography and pet's fashion, we dressed them up with our exclusive range of PawGlam! Collars to draw out the innate - unseen beauty that we don't usually perceive in shelter animals. The photos taken from these two campaigns were also featured as an exhibition at Pawfest, for the public's viewing.

These amazing pictures were taken by Sam Tan, a celebrity photographer, founder and owner of Boomerang Visual Productions.

About Purely Adoptions

Purely Adoption began in 2009 through Facebook - with the objective of sharing people’s post about puppies, stray animals and pets up for adoptions. This proved to be a useful platform as the followers swelled up to 15,000 followers in a span of 3 years.

As the popularity grew, so did they became increasingly aware of the constraints of rescuer's and stray feeder's needs. Their scope went beyond Facebook as they started speaking with stray feeders, visiting shelters and talking to pioneers in the rescue scene.

Despite the intensive resources needed, the volunteers commitment to help rescues find a home gives them a sense of happiness and purpose and their journey continues till this day.

Learn more about Purely Adoptions here.

About Love Kuching Project

Made out of a community of cat lovers and rescuers in Singapore, Love Kuching's Project focuses on 3 distinctive areas - namely Rehabilitation, Adoption and Outreach.

The network of rescuers extend their efforts by focusing on rehabilitating at-risk community cats through vet care and socialisation for potential adopters. And their work doesn't stop there - the team conducts feline assisted therapy as part of their outreach initiatives, with seniors in nursing homes, students and as well as children and young adults with special needs, which was the one of the highlights of this episode of #beautyundiscovered.

Learn more about Love Kuching Project's mission here.

*Background Image taken from She Combines Love For Cats With A Desire To Do Good by SG Wonderwall.

#beautyundiscovered Exhibition

We have previously worked with SOSD and Cat Welfare Society to raise public awareness and general acceptance on shelter animals. By weaving in professional photography and pet's fashion, we dressed them up with our exclusive range of PawGlam! Collars to draw out the innate - unseen beauty that we don't usually perceive in shelter animals. The photos taken from these two campaigns were also featured as an exhibition at Pawfest, for the public's viewing.

These amazing pictures were taken by Sam Tan, a celebrity photographer, founder and owner of Boomerang Visual Productions.

Participating Members

Accessorised by

Participating Shelter

Purely Adoptions

Participating Shelter

Love Kuching Project

Hosted by

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