Adopting Virtues is a fundraising adoption drive organized by a team of friends on 3rd April 2016. Unlike any traditional pet charity drive, Adopting Virtues showcases dogs as virtues in our lives. It is an adoption drive, with fundraising booths attracting a large gathering of 1000 participants including dog owners and their pets from all over Singapore. The organizers of Adopting Virtues help 7 pet shelters and organizations find new homes and families for our four legged friends, as well as raise funds.
The event includes workshops with vets offering free pet care advices as well as grooming tips for your dogs. There are also various merchandise booths in the event promoting and selling their products, with a percent of the proceeds made going to the volunteer and shelter organization of their choice.
The Pet’s Couture is proud to be a participant in the Adopting Virtues fundraising event that day. Sales were brisk from the dainty and glamorous collars range of Pawglam!, to the macho and funky collars range of Utt x Pawglam! and Pelure´ walking caps and scarves kept many of our four-legged friends cool in the sweltering Singapore heat, much to the delight of their happy pawrents.
15% of our sales proceeds that day was donated to one of the shelter and volunteer organization of our choice. The Pet’s Couture chose SOSD Singapore as their beneficiary.
SOSD Singapore is a group that is focus on advocating for the strays, and assisting in managing the integration and acceptance of mongrels in society. Their mission is to save our street dogs and give them a chance in life, to the best of their ability.
Adopting virtues event was hosted by Kumar, which Pawglam! by The Pet’s Couture had also sponsored an elegant collar for Kumar’s beloved. Guest-of-Honour for the event was graced by Minister of State, MP of Bishan Toa-Payoh GRC, Mr Chee Hong Tat. We were thrilled to have a light hearted and interesting exchange Mr Chee up close and personal.
The Pet’s Couture strongly believes in giving back to society. What's more meaningful and fun by making it a win-win situation whereby we can glam up your pets with our designer collars and cool walking caps, and at the same time donate a portion of the takings to charity.