"Beauty is in many ways different, and are all beautiful in their own ways."

To celebrate diversity in beauty, The Pet's Couture and SOSD Singapore partnered for a special feature this July featuring Singapore Specials. Weaving in photography and pet's fashion, the Beauty Undiscovered Campaign Campaign gears up to change the mindset of potential dog owners, casting Singapore Specials in a positive light. This section features 6 Fostered Dogs.

"Beauty is in many ways different, and are all beautiful in their own ways."

To celebrate diversity in beauty, The Pet's Couture and SOSD Singapore partnered for a special feature this July featuring Singapore Specials. Weaving in photography and pet's fashion, the Beauty Undiscovered Campaign Campaign gears up to change the mindset of potential dog owners, casting Singapore Specials in a positive light. This section features 6 Fostered Dogs.

Pansy, The Warrior

“I was found roaming the streets in a terrible condition after I outlived my usefulness as a breeding dog, but I beat the odds! I am a little selective about the dogs I want to hang out with (one has to have some standards, you know), but I do love the humans, especially those who brush my coat and bring me a tasty treat or two!”

- Pansy, “The Warrior”, 12 years old, Female. -

Pansy is wearing Kelly, a RomanceGlam! By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Pansy is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/


Fides, The Magician

“The humans say I have two sides to me: calm and independent at home; and a frenzied ball of energy outside! I love kids but might get a little too excited around them (because they are adorable like me)!”

- Fides, “The Magician” , 2 years old, Male -

Fides is wearing the Infinity Collar Special Edition By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Fides is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/


Niu Niu, The Independent One

“I may be young but I am certainly independent for my age. Despite being apart from my mum and siblings, I can sleep through the night by myself and be left alone at home for a couple of hours!”

- Niu Niu, “The Independent One” , 6 months old, Female. -

Niu Niu is wearing a customised RoyalGlam! By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Niu Niu is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/

Olly, The Big Bear

“The humans think of me as a big, cuddly bear and that’s not too far from the truth. I love treats, jogs and cuddles. I had a difficult start to life, being rescued with a belly full of roundworms, but I have since recovered and haven’t lost my zest for life!”

– Olly “The Big Bear”, 6 months, Male -

Niu Niu is wearing a customised RoyalGlam! By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Orni is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/

Omo, The Learned One

“Don’t be fooled by my age; I already have an impressive repertoire of tricks under my furry waist! I am inquisitive, smart and always eager to learn more. The scar on my chest is a reminder of my rough start in life, but I am far tougher than that!”

- Omo, “The Learned One”, 6 months, Female -

Omo is wearing a customised RomanceGlam! By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Omo is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/

Krunchy, The Licker

“I like to lavish facials on special humans once I get to know them better. I call them The Lucky Ones. I am really just an easygoing boy who gets along with my peers and humans alike."

- Krunchy, “The Licker” , 2 years old, Male. -

Krunchy is wearing a customised RoyalGlam! By PawGlam! Collar Collection for “Beauty Undiscovered” Campaign.

Krunchy is not HDB Approved under Project ADORE. Want to know more about Project ADORE and whether you qualify to adopt a Special? Visit https://sosd.org.sg/adopt-a-dog/hdb-friendly-dogs-adore/


More About The Campaign